About

Tuff TV is an American digital broadcast television network targeted at the male demographic. They carry a mix of sports, lifestyle, automotive, dramas, movies and talk show programming geared mainly to males aged 18 to 31. I decided to highlight the intensity of testostorone driven activity with a contemporary outlook. Illustrated graphics of the extreme sports are weaved into a montage which comes together forming the brand. 
Rotoscoped, and illustrated frame by frame in Adobe Photoshop then composited in After Effects, the piece is splashed with complimentary schemes giving off a psychological vibration to the way the graphic elements are designed. This enables the company to retain and attain more of the desired audience by using the company’s built-in attitude as a key landmark in the vision of the rebrand.